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DZIFFA AKUA AMETAM
YOUTH IN ENTREPRENEURSHIP

AGE: 23
NATIONALITY: Ghanaian
EDUCATION: Economics/Political Science | Herbert H. Lehman College
WORK: CEO/Founder of Dziffa.com

Dziffa Akua is a 23-year-old entrepreneur who is very passionate about the role small businesses play in the economic development of Sub-Saharan African countries and works extensively to make sure these businesses succeed. She holds a bachelor's degree in economics and political science from Herbert H. Lehman College (City University of New York, Magna Cum Laude). She’s a fellow of The Edward T. Rogowsky Internship Program, The American Economic Association Training for Minorities in Economics, and Yale Global Pre-MBA program.

Dziffa moved back to Ghana to help transform the country’s economy from import dependence to a production driven economy. Dziffa has always dreamt of an Africa that played a significant role in the global market as distributers of high quality finished goods, not just suppliers of raw materials. She moved to Ghana after 10 years of living in New York to make that dream a reality.

Ghana, like many other Sub-Saharan African countries experiences negative balances of trade due to its export of raw materials and import of manufactured goods. This has hindered the nation’s manufacturing sector's potential to grow and its ability to innovate and produce most of the finished goods the country currently imports. Within months of being in Ghana she discovered a plethora of talented manufacturers who not only turn raw materials into finished goods but also have the potential to decrease unemployment if local and global demand of their goods increased. 

Dziffa founded Dziffa.com, an eCommerce website that connects local and international customers seeking authentic products from Ghana to manufacturers in Ghana in January 2015. Today Dziffa.com has eight manufacturing partners in Ghana and over 90 products from broad categories. She hopes that Africans on the continent, Africans in the Diaspora and African Americans will actively purchase from small businesses in Africa so their ventures can grow and enable them to contribute to the economic development of their economies. 

Dziffa believes that many of the economic challenges in Africa can be solved if the hardworking entrepreneurs on the ground received the support they needed for their ventures to grow. It is Dziffa’s dream to live in an Africa that is free of economic dependence, an Africa that produces, innovates, and contributes to the advancement of the world.

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